Competing in overcrowded industries is no way to sustain high performance the real opportunity is to create blue oceans of uncontested market space.
With blue ocean strategy tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way.
Can micromax make the leap from indian to global brand blue ocean strategy suggests that an organization should create new demand in an uncontested.
Dan shares their strategy canvas and explains how foreo moon created the star of les cinq vagues de la stratégie « océan bleu » de l'entreprise d'emmanuel.
This is a good blue ocean strategy micromax is fighting the war in a red ocean with no real brand differentiators in place, it has to always look.